The benefits of responsive web design are numerous. It can have a good effect on user experience, conversion rates, SEO, and many other business aspects that help you grow. These are the top benefits and characteristics of responsive web design.
1. A Better Experience for Users
A responsive website provides a better user experience. The amount of time users spend on your website is one important indicator of how well they are experiencing it. They won’t stay on your website if they have to pinch and zoom all the time, making it difficult for them to utilize or browse.
However, users won’t experience any issues navigating menus, links, buttons, or completing forms if your website adapts and accommodates the changes in screen size. They will have a better user experience and visit your website for a longer period of time as a result.
Enhanced usability and user experience on your website can then result in more word-of-mouth recommendations and new clients for your company.
2. A Rise in Mobile Traffic
Data indicates that, during the final quarter of 2017, mobile devices accounted for over 52% of all web traffic worldwide. That proves you cannot afford to ignore responsive web design which accounts for over half of all Internet traffic. Start by looking into the percentage of visitors that come from mobile devices and how long they stay on your website. After that, apply responsive design and compare the two figures. You’ll see an increase in mobile views and longer stay on site from those same visitors if your website adjusts to the viewport width.
3. Quicker Development of Websites
Making a distinct mobile version of your website that was delivered when a smaller screen size was identified was a standard technique not too long ago. Nevertheless, creating a mobile version of your website requires more work than creating a responsive website that functions flawlessly on all devices for your users. The fact that mobile website versions are more expensive because your developer must design two websites rather than one is another drawback.
4. Less complicated maintenance
The ease of website maintenance is directly related to the previous statement. Your development team or employees will need to allocate time and resources between maintaining the two versions of your website. Your employees will be able to concentrate on other crucial responsibilities like marketing, A/B testing, customer support, product or content development, and more by spending less time on maintenance duties when your website is responsive.
5. No Penalties for Duplicate Content
You’re basically producing duplicate material when you have two versions of your website, which is something else to consider. Even while search engines are always learning, they still need to know which version of a website is more crucial. Your content stays the same while accessing your site via a mobile device, even if the URL changes.
Because search engines won’t be able to determine whether information is relevant, this could result in poorer search engine rankings for both versions of your website. You would need to develop two distinct SEO strategies and campaigns and spend a lot more money on creating original and distinctive content for your site’s desktop and mobile versions if you wanted both of them to rank highly.
The majority of website owners use a canonical tag on their mobile website that points to the desktop version since maintaining two distinct SEO strategies would take too much effort and money. Consequently, the majority of standalone mobile websites receive no search engine ranking at all.
All of the problems mentioned above can be successfully avoided with a responsive website. This should allay any reservations you may have had regarding the significance of responsive web design.
6. Better loading times for websites
Responsive websites typically load more quickly across all platforms, but particularly on tablets and smartphones. A page loads much faster now because of responsive pictures and fluid grids, which directly affect how long a user stays on your website. 53% of smartphone users will leave a website if pages take longer than three seconds to load, according to research. According to the same study, websites with faster load times saw an increase in visitor time and conversion rates. This is a powerful example of the value of responsive web design.
7. Increased Rates of Conversion
To enhance your visitors’ experience and foster trust, try lowering your bounce rate and increasing their duration on your website. Better conversion rates result from this enhanced user experience and trust, whether the conversion is registering for your newsletter, completing a purchase, or scheduling a call. It’s simple to understand why having a flexible website is essential when you consider that average conversion rates from smartphones are 64% higher than those from desktops.
8. Increased Social Media Sharing
Responsive web design has the potential to boost social media shares for your content when done well. This is an additional advantage of responsive web design. Sharing connections to the pages on your website is made simple, even on smaller displays, when you combine responsive social network icons with responsive content. This may expand your audience and help you become more credible, which will increase traffic and conversions. However, because search engines will take note of the increased interaction and demand for searches, social signals can also have an indirect effect on your search engine rank.
In conclusion, responsive web design offers a multitude of benefits that are essential for businesses aiming to thrive in today’s digital landscape. By prioritizing user experience, accommodating the surge in mobile traffic, streamlining development processes, and simplifying maintenance tasks, responsive design not only enhances the functionality of a website but also contributes to increased traffic, higher conversion rates, and improved search engine rankings.
Sreyas IT Solutions helps in building an optimized website with much better core web vitals. We are also one of the leading web and mobile application development companies and well expertise in e-commerce development and also provide post-launch support and maintenance.